The indecisive client isn’t your problem. Your process is.
Most designers diagnose revision chaos as a client personality flaw. The ones running the tightest, most profitable studios know it’s a systems failure, and there’s a fix.
In this episode, we’re getting into the psychology of the indecisive client, why it happens, what it actually means, and the exact process we use to move a project forward without losing the client, losing our minds, or losing money. We talk about the 70% rule that changed the way we run our presentations, why showing one piece at a time is quietly killing your approvals, and the real reason hourly billing is the only structure that lets you say yes every single time.
We also get into what it looks like when a client genuinely isn’t a good fit, and how to catch it at concept before it costs you six months of your life.
If you’ve ever stared at a project and wondered whether you’re failing, you’re not. But there are things you could be doing differently. And we’re covering all of them.
