When is PR actually worth It for Interior Designers?
Melissa and Laura dig into one of the most common questions in their Design Dash community: when does public relations actually make sense for a design business? They talk through what editors are really looking for beyond a pretty photo, why relationships and personal connections often matter as much as the work itself, and what it actually costs to work with an outside PR firm versus handling things in-house.
They cover:
- What makes a project stand out to editors when everyone’s work looks polished
- Why personal relationships with editors can matter as much as photography or styling
- The real cost of working with a PR firm, on retainer versus per project
- How long the process actually takes, and why you may have to sit on a project for a year or two before it’s published
- What to realistically expect from PR (placement, not guaranteed clients)
- In-house PR options for solo designers and smaller firms who aren’t ready for an agency
- Laura’s firsthand experience working with a publicist, including a Legends window feature and a book inclusion that came out of it
If you’ve ever wondered whether hiring a publicist is worth the time and money, this conversation lays out what actually goes into that decision.
