Interior Design Workshop: 4 Strategies to Attract Luxury Clients

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You don’t need to do more marketing to succeed in the interior design industry. You need to do the right marketing. Established interior designers only level up when they stop chasing leads and start attracting the right clients: aligned, appreciative, and ready to invest. In this article, the team at DesignDash shares why many designers plateau and how four proven strategies can reposition your brand to draw in high-end clients with clarity and confidence. These insights form the core of one of our upcoming online workshops, Booked & Busy: 4 Marketing Strategies That Attract Luxury Clients. Happening Friday, June 13th from 9:30 to 10:30 AM PDT, you’ll learn how to elevate your interior design business—straight from the mouths of industry leaders. We encourage you to register early, but this interior design workshop is free and has no attendance cap.

Introducing Booked & Busy

Marketing is often the most misunderstood part of running a design business. Many designers assume they need to be everywhere at once—posting constantly, networking nonstop, chasing down every lead.

But what if the answer isn’t more marketing? What if it’s better marketing?

That’s the focus of Booked & Busy. This live, one-hour session was designed specifically for interior designers who want to attract luxury clients and elevate their studio presence without burning out.

You’ll learn four key strategies to…

• Refine your website and portfolio to signal luxury
• Clarify your brand story to connect with the right clients
• Use strategic scarcity to create desire and exclusivity
• Build high-touch client rituals that drive repeat business

We’re not holding back!

“You can do amazing work, but if your marketing doesn’t speak to your ideal client, they won’t find you. We’re sharing our ‘secret sauce’ and behind-the-scenes strategies that helped us fine-tune how we attract luxury clients to LUDC. This free session on June 13 is open to all designers, so bring your questions and come hang out with us!”

Melissa Grove, COO of Laura U Design Collective and co-founder of DesignDash

Whether you’ve been in business nearly a decade and have your design process down pat or recently opened your own firm, you’ll leave this workshop with the knowledge needed to expand, elevate, and excel alongside the right clients.

More on What You’ll Learn in Booked & Busy

A Refined Approach to Your Website and Portfolio That Whispers Luxury

First impressions matter, perhaps most of all in the luxury interior design industry. High-end clients are discerning and your website is often your first (and only) chance to communicate value.

Whether you’re just getting started or have years of work behind you, refining your portfolio and online presence helps signal the level of professionalism, detail, and aesthetic alignment that luxury clients expect. Clean visuals, intentional project curation, and clear messaging improve your site’s appearance but they also position you as a trusted expert.

A Clarified Brand Story That Sells Your Philosophy, Not Just Your Services

Many luxury clients want a designer with a point of view. They’re buying into your aesthetic, your process, and your philosophy. This why your brand story needs to exceed credentials or service lists.

Whether you’ve been in business two years or twenty, being able to clearly articulate why you do what you do—and who it’s for—helps clients feel connected and aligned from the very beginning. A strong brand story can be the difference between a passing inquiry and a confident “We want to work with you.”

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Smart Scarcity Tactics to Position Your Firm as Desirable and Exclusive

Creating scarcity is not manipulative; it’s positioning. In luxury interior design, limited access signals high demand and value. Whether you’re fully booked or simply want to create more breathing room in your calendar, establishing boundaries around availability can actually pique interest.

This might mean setting project minimums, capping the number of clients you take per quarter, or creating enrollment windows for consultations. For newer designers, this approach sets expectations early as they develop their client list and project process; for seasoned design firms, it helps reinforce your value without having to explain or justify it.

High-Touch Service Rituals That Turn Clients Into Lifelong Advocates

Luxury interior design means stunning, bespoke spaces, but it also implies an elevated experience that clients simply won’t find elsewhere. Creating rituals that make clients feel seen, supported, and valued can turn a beautiful project into a lasting relationship.

These rituals need not be overly expensive or elaborate; they just need to be consistent and intentional. Whether you’re building your first systems or refining an established process, high-touch moments build trust, boost referrals, and set you apart in a crowded field.

Why Interior Design Workshops Like This Matter—No Matter Where You Are in Your Career

Whether you’re just starting your design firm or leading a team of ten, online sessions like Booked & Busy give you an inside look at what’s actually working now for growing studios.

First, You Don’t Know What You Don’t Know

Even experienced designers can overlook small gaps in messaging, positioning, or client experience that are quietly repelling the right clients. Workshops give you the tools and knowledge to pause, assess, and re-align.

Second, Community Beats Guesswork

There’s power in learning alongside peers. Hearing how others solve the same problems—whether it’s refining a service offering or resetting boundaries—can spark ideas and bring clarity to your own business.

Plus, hearing the questions other designers in that small group pose during a post-workshop Q&A can be incredibly helpful. You have all received the same materials during the workshop, but everyone has a different takeaway.

And Third, Real Strategy Far Surpasses Random Tactics

You won’t walk away from Booked & Busy with vague theory or generalized advice. You’ll receive Laura and Melissa’s tried and true tactics for elevating your brand and repeatedly attracting aligned, well-paying clients. The best part is that you might not need to do more than what you’re already doing; you might just need to shift gears.

FAQs About This Interior Design Workshop

Q: Who is this workshop for?

A: Booked & Busy is designed for interior designers who want to attract luxury clients—whether you’re a solo practitioner, part of a small studio, or leading a growing team. If you’re ready to level up your brand, refine your marketing, and work on the right projects (not just more of them), this is for you.

Q: Is it really free?

A: Yes! This session is completely free to attend. It’s our way of sharing what’s worked inside a real luxury design firm—and offering meaningful support to the DesignDash community.

Q: Is this workshop open to international designers?

A: Absolutely. While the workshop will be hosted live in Central Time (CST), designers from anywhere in the world are welcome to join. If you’re outside the U.S., just check the time zone difference so you can tune in live—or register anyway and we’ll let you know if a replay becomes available.

Q: Will there be a replay if I can’t attend live?

A: We always recommend attending live if you can, especially to get your questions answered during the Q&A. That said, we may offer a replay or a written recap to registered attendees, so it’s worth signing up even if you’re unsure about your schedule.

Q: What’s the format?

A: This is a one-hour, live Zoom-style session with strategy-packed teaching, real-world examples, and a live Q&A at the end. You’ll leave with clarity and actionable ideas you can implement right away.

Q: Does DesignDash offer other workshops or resources?

A: Yes! We regularly host free and paid workshops covering everything from marketing and finance to hiring and leadership. Past events have included sessions like Marketing Foundations for Interior Designers, Navigating Complex Projects (and Clients!), Revenue in Action, and Photography Promotion 101.

We also offer coffee chats and one-on-one coaching for designers ready to invest more fully in their growth, but those resources are limited to DesignDash Community members. Stay connected through our newsletter or social channels to hear about upcoming opportunities.

Q: Do I need to be a member of DesignDash to attend?

A: Not at all. This workshop is open to all designers—whether you’re new to DesignDash or already part of our membership community.

Q: Where can I sign up?

A: Reserve your spot for Booked & Busy: 4 Marketing Strategies That Attract Luxury Clients here on Eventbrite.

Join the DesignDash Community for More Resources, Support, and Answers

Seeking more interactive sessions or continuous learning resources you can work through at your own pace? Interested in a space that lets you discuss the highs and lows of running a design firm without judgement? Wondering how to connect with a creative group of firm owners like you?

Join the DesignDash Community for exclusive access to workshops led by industry experts, group discussions in the app, coffee chats with owners of other successful design firms, one-on-one coaching, and so much more. Who knows, you might even find a few new friends or an amazing collaborative partner in the Community.

Design a life—and a business—you love with DesignDash.