NY NOW Summer Market 2025: What Interior Designers Should Know

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August 3–5, 2025 | Jacob K. Javits Center | NYC

From interior designers to specialty buyers to global artisans to discerning retailers, NY NOW is a must-attend event in our industry. Taking place this August at Manhattan’s iconic Javits Center, the 2025 Summer Market invites over 4,000 brands and makers to showcase their latest work, from sustainable textiles to sculptural tableware and everything in between.

The show spans three days but draws from months of inspiration. With dedicated areas for emerging designers, sustainable producers, and international makers, NY NOW is a favorite for interior designers, architects, and boutique buyers ready to push beyond catalogs and get hands-on with what’s new.

A Home and Lifestyle Market with a Designer’s Eye

NY NOW is often categorized as a “gift and lifestyle” market, but anyone in the design trade who has attended the show knows that description undersells what it really is. Every aisle is packed with diverse products that bring depth to interiors: woven throws, ceramic vessels, lighting, rugs, wall art, and small furniture that turns a well-designed room into a personal space.

You can touch the fabrics, feel the weight of the pieces, talk to the people behind the work, and assess quality with your own eyes; no swatch book or website can replicate that experience. Architects will also find inspiration here, especially for smaller-scale, material-rich objects that support hospitality, wellness, and boutique residential projects.

Themed Zones Make It Easy to Navigate

This year’s show introduces a tighter layout organized into “Destination Markets” that help attendees move more intentionally through the floor. Within these areas, you’ll find spotlights on emerging artisans, eco-conscious collections, and global design voices. This is an especially useful structure for sourcing with purpose.

Whether you’re curating for a gallery-like interior or outfitting a rental property, you’ll find product families that are aligned by theme and intention, not just function or price point. The Incubator Program is perfect for discovering new talent, while the Rising Artisans section champions small-batch producers whose work often slips past larger vendor lists.

Why It Belongs on Your Design Calendar

Who you connect with and what you learn is equally important at NY NOW. Industry panels, design talks, and product demos round out the program. Unlike trade shows aimed solely at retail, NY NOW serves the design trade in more tactile ways.

The show gives designers access to products before they hit mainstream platforms, with the opportunity to inquire about customization, small-volume orders, or exclusive finishes. And if you’re working on projects where provenance matters, you’ll be able to source pieces that capture your clients’ stories.

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Context Within the Larger Design Landscape

NY NOW is strategically scheduled on the summer design calendar. It arrives after NYCxDESIGN and before the fall wave of expos like ICFF, BDNY, and Maison&Objet. That makes it the perfect moment to reassess sourcing strategies for Q3 and Q4 projects—and build relationships that could influence your product palette well into 2026.

NY NOW empowers firms juggling multiple timelines to source between concept and install. Instead of defaulting to go-to vendors, you can reconnect with the kind of makers whose materials, forms, and values reflect a more bespoke, human-centered approach to design.

How to Prepare for a Successful Visit

NY NOW is a trade-only event, so registration requires professional credentials, i.e, business documentation, resale certificates, or proof of membership in a professional organization like ASID, IIDA, or AIA. Once they sign up, attendees can access the show’s digital planning tools, including a searchable list of exhibitors who will join the show, through their online account.

While many designers come for the product, just as many come for the knowledge. Educational programming this year includes panels on trend forecasting, digital storytelling, AI’s influence on retail, and how design brands are adapting to material shortages and climate commitments.

If you’re traveling in, booking accommodations near Midtown or Hudson Yards will save you time. The Javits Center is conveniently located along several subway lines and within walking distance of Penn Station, which makes it one of the easiest major venues to navigate—even for first-timers.

Final Thoughts on Attending NY NOW This Summer

NY NOW is an active, collaborative browsing experience. Here, designers can meet textile weavers from Oaxaca, ceramicists from Kyoto, and furniture makers from Brooklyn—all in the same day. Designers who care about not just how things look but how they’re made and why they matter will love that NY NOW offers curation, community, and creative momentum.

NY NOW Summer Market runs August 3–5, 2025, at the Jacob K. Javits Center in New York City. Registration is open now at nynow.com.

Fuel your creative fire, thrive with support from peers, & make 2025 your firm’s best year yet!

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