In this episode, Callie talks about how her background in business and digital marketing helped shape the way she approaches design, why professional photography and showing up on camera helped establish her portfolio, and how DesignDash helped her create stronger systems and processes as her business grew. She also shares the pivotal project that taught her to track her time and confidently price her work, plus the risks and rewards of opening a physical showroom in Houston.
They get into:
- How renovating fixer-uppers and foreclosed homes gave Callie hands-on experience and helped develop her eye for design.
- How she used her background in business and marketing to build a design firm without a traditional interior design degree.
- How tracking her time and learning to trust her numbers helped her confidently price a much larger project.
- How investing in professional photography and showing up on camera helped her build a portfolio and attract clients through Instagram.
- How outsourcing, building systems, and taking a calculated risk on a studio and showroom helped her business grow.
If you’re building a design business from the ground up, looking for ways to attract clients, or wondering how to grow with more confidence and intention, this episode is for you.
