Hey Design Dashers, in this episode we are sitting down with Kali Edwards—branding genius, website magician, and the creative mind behind June Mango Design.
And let me tell you… this conversation is a breath of fresh air for anyone who’s ever felt overwhelmed by branding, stuck in analysis paralysis over their website, or convinced that “niching down” means leaving money on the table.
Kali’s whole approach? Intentional, strategic, and refreshingly no-BS. She’s the type of person who can build an entire website in just five days—yes, you read that right—while most businesses drag it out for months (or worse, years!). She’s got a process that’s fast, focused, and, honestly, kinda mind-blowing.
But we don’t just talk websites. We go deep into the real challenges business owners face:
- The myth that your brand needs to “follow trends”
- How overthinking your brand could be costing you actual customers
- Why a website isn’t a “one-and-done” project but a living, breathing part of your business
- The sneaky power of niching down—and why it attracts more clients, not fewer
- Scaling a business with intention vs. falling into the “bigger is better” trap
And, of course, we get into the real talk. Like… should you really trust your gut when making branding decisions? Are you holding yourself back because you’re afraid to pivot? And—let’s be honest—are you constantly rebranding just because you’re bored of your own website?
If you’ve ever questioned your brand, your website, or your entire business strategy, this episode is going to hit home.
So, if you’re ready to ditch the overwhelm, brand with confidence, and maybe—just maybe—stop overcomplicating everything, hit play now.
THIS EPISODE IS SPONSORED BY:
The DesignDash Podcast is sponsored by Monogram Luxury Appliances.
Monogram is a long time partner and go to for us at DesignDash, as well as our design firm, Laura U Design Collective. We love them because they believe in three main pillars that we, as creatives, can easily get behind: sourcing superior Materials, offering high-quality Performance, and taking Ownership. Each of these upholds their commitment to high quality, innovation, and homeowners.
