At some point, every designer running a serious business has to answer this: how much of who you are belongs on your brand?
You’ve built something. A reputation. A clientele. A body of work that speaks for itself. And now, in a world where staying silent reads as a stance and speaking up can cost you a room you’ve spent years earning a seat in, you’re being asked to decide, over and over again, where you stand.
Do you keep your brand neutral and protect what you’ve built? Or do you show up fully; values, voice, and all, and trust that the right clients will find you because of it, not in spite of it?
And the harder question underneath all of it: are you willing to lose a client over it?
This is the conversation we have in this episode. We talk about the real calculus behind what we post and what we don’t. What happens when someone on your team posts something that makes the rest of your staff uncomfortable. Whether you’d walk away from a client because of something you saw about them. And how neutral is neutral, really, when everything feels political these days, even a holiday post.
Tune in for the full conversation!
