Stockholm
December 22, 2024
5°C

Episode 36: How to Align Your Money Mindset with Your Business Goals

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What if managing your business finances could feel empowering, even exciting? In this episode of The Design Dash Podcast, we sit down with the brilliant Danetha Doe, founder of Money and Mimosas, to talk about building a thriving business without losing sight of your personal values—or your sanity.

Danetha has a story that’ll blow your mind—from her time as an NFL cheerleader to becoming a Webby award-winning TV host and internationally recognized financial advocate. Now, she’s on a mission to help entrepreneurs like you and us take control of their finances and design a business that truly aligns with their personal values.

This conversation was packed with golden nuggets, real talk, and practical advice. Here’s a sneak peek at what we covered:

Key Takeaways You Don’t Want to Miss:
Cash Flow is King
Revenue is great, but cash flow? That’s where the real magic happens. Danetha explained why understanding the flow of money in and out of your business is crucial—especially for creative entrepreneurs in seasonal industries like interior design. Don’t have a cash flow system in place yet? She’s got tips to get you started (and yes, it’s easier than you think).

Weekly Money Dates Are a Game-Changer
What’s a money date, you ask? It’s a dedicated time to review your finances, celebrate your wins, and check in on your goals. Bonus points if you add a mimosa! Danetha believes that making this a ritual not only keeps you on top of your finances but also shifts your mindset from fear to empowerment.

It’s Okay to Evolve
One of our favorite parts of the conversation was when Danetha shared how her definition of success has evolved over her 10 years in business. At first, it was about being able to take a yoga class in the middle of the day. Now, it’s about taking two-month sabbaticals every summer. Her advice? Build a business that reflects your values and let those values evolve over time.

Mindset Matters
Danetha didn’t hold back when debunking the myth that money is just numbers. Emotions and mindset play a huge role in how we handle finances, and it’s okay to acknowledge that. She gave us practical tips on shifting from a scarcity mindset to one of abundance, starting with small, intentional practices like surrounding yourself with beauty and gratitude.

Money is one of the biggest sources of stress for entrepreneurs, especially creative ones. But it doesn’t have to be that way. Danetha’s approach combines the practical and the emotional, showing us that financial empowerment is within reach—even if you’re not a “numbers person.”

We left this conversation feeling inspired and equipped to take on our own financial challenges, and we know you will too. Whether you’re a solopreneur or managing a growing team, this episode will help you rethink how you approach money in your business and life.

THIS EPISODE IS SPONSORED BY:

The DesignDash Podcast is sponsored by Monogram Luxury Appliances.

Monogram is a long time partner and go to for us at DesignDash, as well as our design firm, Laura U Design Collective. We love them because they believe in three main pillars that we, as creatives, can easily get behind: sourcing superior Materials, offering high-quality Performance, and taking Ownership. Each of these upholds their commitment to high quality, innovation, and homeowners.

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