In this episode, we’re talking about something that completely changed the way we run our design business: Profit First.
If you’ve ever wondered:
- “Can I afford to hire someone right now?”
- “Can I invest in a branding shoot?”
- “Where the heck is all the money going?”
…then this episode is going to feel like a warm cup of clarity (with a strong espresso shot of truth).
We’re flipping the traditional profit formula on its head. Most business owners think:
Revenue – Expenses = Profit.
But what if it was the opposite!
We break down:
- How the Profit First method flips the traditional business budgeting mindset (and why it actually works)
- How to know when you can afford to grow your team or take on a big project (not just hope)
- Why hourly billing is a powerful tool for creating consistent monthly revenue—especially when projects get delayed
- What to look for in your cash flow before making your next big move (hint: your bank balance might be lying to you )
- How to make decisions with confidence instead of confusion
You’ll also learn how we think about revenue goals, set margins, and make sure profit isn’t something that “happens if we’re lucky”—it’s something we plan for.
Whether you’re running solo or growing a team, this episode gives you practical tools, real numbers, and mindset shifts that will help you build a business that pays you well and gives you freedom.
