
High Point Market Events You Shouldn’t Miss in October 2025
Summary
DesignDash is hosting focused business sessions at High Point Market in October 2025. Add the events to your MyMarket app, RSVP where noted, and plan buffers between showrooms. Friday offers a full-day virtual workshop on hiring and team structure. Saturday features a luxury design panel and a Jamie Young collection preview. Sunday covers pricing models in the morning and luxury marketing in the afternoon. Pre-register for Market so your pass arrives by mail and you can head straight to your first stop.
Reflection Questions
Which session will most directly improve your firm in the next quarter, and what one change will you implement within seven days of returning home?
How will you structure your fee strategy and client communications after the pricing workshop so billing feels clear and defensible?
What two brand signals or service touchpoints will you refine after the luxury marketing session to attract and retain high-end clients?
Journal Prompt
Outline your Market plan in three parts: sessions to attend with objectives for each one, showrooms to visit with the reason they matter right now, and follow-ups you will complete within one week. End with the one metric that will tell you the trip was a success.
High Point Market is almost here! And, of course, we are incredibly excited given that the Market is a DesignDash sponsor and our team has attended each year FOR YEARS. If you want practical guidance for the business side of design, the following DesignDash sessions belong in your MyMarket app. Add them now, map your route, and give yourself time for the showrooms you do not want to miss. Oh, and don’t forget to sprinkle in a few fun events like cocktail hours.
Friday, October 24 • Virtual
Build Your Dream Team: Unlock Growth, Profit, and Freedom in Your Design Firm
10:00 AM to 4:00 PM ET
Live virtual workshop

Laura Umansky and Melissa Grove will help you design an org chart for growth, decide who to hire next and when, and align salaries and fees so margins stay healthy. You will receive a salary and fee calculator, a job description template, and an onboarding checklist. Please use code DDVIRTUAL at sign up to save ten percent. New participants receive six months in the DesignDash Community for ongoing support and accountability.
Saturday, October 25
Adriana Hoyos and Friends on the Evolution of Luxury in Interior Design

11:00 AM to 12:00 PM
ADRIANA HOYOS, Hamilton Place, Floor 2, 117 N. Hamilton St.
Shuttle Stop 17
Luxury is shifting toward personal expression, deeper craft, and meaningful customization. Laura Umansky will moderate a peer conversation with Adriana Hoyos, Anne-Marie Barton, Jessica Davis, Nikki Levy, and Rebekah Zaveloff on what high-end clients value today and how those preferences shape design decisions and sourcing. The program includes an audience Q&A. Guests are invited to stay for bites and refreshments after the session. This event requires an RSVP. Please open MyMarket and add the session to your schedule.
Behind the Scenes with Jamie Young

3:30 PM
IHFC D-223
This session offers a guided look at Jamie Young’s newest collection, followed by a signature cocktail and an open conversation about the work. Seating is limited and DesignDash members receive priority. Please save the event in MyMarket to secure your spot.
Sunday, October 26
Your Pricing, Simplified: How to Bill with Confidence and Clarity

10:00 AM to 11:00 AM
Vanguard Furniture, 301 N. Hamilton St.
Shuttle Stop 18
Laura Umansky will outline when hourly, fixed fee, and hybrid models make sense and how to structure each one. The session covers estimating, scope control, and clear client communication so billing feels straightforward and defensible. This workshop is ideal if you are refining your process or planning a full overhaul. RSVP is encouraged at events@vanguardfurniture.com. Please add the session in MyMarket and set a reminder.
The Luxury Playbook: Five Marketing Moves that Win High-End Clients

2:00 PM to 3:00 PM
Vanguard Furniture, 301 N. Hamilton St.
Shuttle Stop 18
Melissa Grove will share five strategies that consistently attract and retain luxury residential clients. The workshop focuses on brand signals, storytelling, selective access, and service that feels seamless from first touch to final install. You will leave with clear next steps you can use immediately. RSVP is encouraged at events@vanguardfurniture.com. Please save the session in MyMarket so it does not get lost between showroom visits.
Register for Fall Market 2025

High Point Market is open to the trade. Fall Market 2025 pre-registration is now open. Please pre-register online so your pass can arrive by mail and you can go straight to your first stop.
Pass by mail deadlines are September 26 for international addresses and October 10 for U.S. addresses. Pass mailing begins in August. New company applications close on October 17 at 5:00 PM ET. Pre-registration ends on October 22 at 11:59 PM ET. Additional fees begin at midnight on October 23. Onsite registration opens on October 23 at 7:00 AM ET.
Buyer passes are free during pre-registration and thirty dollars during Market. Industry passes are fifty-five dollars during pre-registration and eighty-five dollars during Market. All fees are non-refundable and non-transferable. Payment is by credit card only.
If you do not receive your pass before you travel, please bring your QR code confirmation on your phone or as a printout. Onsite printing requires a photo ID. High Point Market is open to the trade only. Individual exhibitors determine access to their showroom. Children under fifteen are not permitted. Service dogs are the only animals allowed. Photography is at the discretion of each building or exhibitor.
You can explore events at highpointmarket.org/Events. You can register at highpointmarket.org/register. For assistance, please call 800-874-6492 or email registration@highpointmarket.org.
Add These to MyMarket
Please open the MyMarket app and add each DesignDash session now. Set alerts that give you a ten-minute head start. Leave a few buffers for the conversations that make Market valuable. We look forward to seeing you in Hamilton Wrenn and at Vanguard Furniture.
Written by the DesignDash Editorial Team
Our contributors include experienced designers, firm owners, design writers, and other industry professionals. If you’re interested in submitting your work or collaborating, please reach out to our Editor-in-Chief at editor@designdash.com.
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