Who is your ideal client? Who is your avatar? How do you know? And how narrow should you get?
Most designers can’t answer that in one sentence, and that’s exactly why their marketing feels like it’s speaking to no one.
In this episode, Laura and Melissa explore how defining your ideal client or avatar can transform your marketing and project selection. They share practical tips on identifying, refining, and communicating with your perfect audience to grow a more fulfilling and profitable business.
Inside this episode:
- Why revenue is the wrong number to chase, and what to score instead
- The “negative client profile” nobody talks about, and the boundaries it protects
- How to know if you’re marketing to the wrong avatar without realizing it
- The real story of a designer who thought she knew her ideal client, until she didn’t
- When niching down works for you, and when it’s quietly working against you
- How your content (even the behind-the-scenes stuff) can attract the wrong leads if you’re not specific enough
- Why “should” is a thinking error, and how to spot it in your own business decisions
If your inquiries never quite match the work you want to be doing, this is the episode that tells you why, and what to do about it.
